If bold moves can be counted on to win competitions, then Adidas may be within reach of triumphing over market leader Nike. The most recent move to overtake Nike started on the sidelines of the Summer Olympics in Athens. The maneuver followed the secret development of a running shoe Nike hasn’t yet matched. The escalation in the competition has found its way to The Ergonomics Report
This article originally appeared in The Ergonomics Report™ on 2005-08-10.