From The Ergoweb® Learning Center

Big Brother Takes the Wheel to Improve Driver Safety

How big of a problem is driver distraction? The National Highway Traffic Safety Administration (NHTS) estimates that between 4,000 and 8,000 car accidents result each day in the United States because of a distracted driver. And everything from talking on a cell phone to eating, reading, turning up the radio or even putting on makeup are believed to contribute to the problem.

But one car manufacturer is looking at a way to help curb the distraction problem by helping drivers stay focused through a safety system that monitors the driver’s eye and head movements. According to ergonomists at Saab, it’s a safety enhancement that looks at what drivers are actually doing behind the wheel rather than what the drivers should be doing.

“There’s no doubt increasing traffic densities and the growth of in-car ‘infotainment’ systems are putting an increasing workload on the driver,” says Saab’s chief of ergonomics Arne Nabo, head of the project that will put a theoretical “Big Brother” behind the wheel to monitor driver distraction. “We at Saab, in common with other car manufacturers, have so far focused on managing information inputs for the driver in the safest possible way. Now we think it is time to take a rather less passive approach.”

Saab’s answer is a system which will monitor drivers via two miniature cameras fitted with infra-red lenses, looking for eye and head movement. If the driver’s gaze strays too far away from what Saab has deemed the “primary attention zone”