From The Ergoweb® Learning Center

A Simple Cell Phone?

Is simpler actually better? Some European companies are hoping so as they introduce very basic cell phones specifically targeted at senior audiences.

One model, says an article in The Mature Market, the Vitaphone 1100, is an “elderly technophobe’s dream,” fitted with only a red, green and yellow button, to connect the user quickly to just a small handful of important numbers.

Red goes straight to a medical center with doctors on-hand to deliver an instant diagnosis or call for an ambulance. The green and yellow buttons are programmable-