There's been a lot of talk within the ergonomics community lately about the use of the word "ergonomic(s)" or "ergonomically designed" in product marketing claims. There's an evolving consensus that the ergonomics community "needs to do something," but what exactly needs to be done to protect the public from dubious or false claims remains to be seen. Peter Budnick reviews a variety of products being marketed as ergonomic and poses some interesting questions to stimulate your thoughts.